I'm Ed. 

I'm Ed.

Product Designer @ Chan Zuckerberg Initiative

Product Designer @ Chan Zuckerberg Initiative

I use design thinking and empirical research methods to apply strategy, navigate ambiguity, and cut through complexity.

I use design thinking and empirical research methods to apply strategy, navigate ambiguity, and cut through complexity. 

I use design thinking and empirical research methods to apply strategy, navigate ambiguity, and cut through complexity.

Say kumusta at edwardsalonga@gmail.com.

Say kumusta at edwardsalonga@gmail.com.

Dribbble Shot HD – 4

Product design

Product design 

Identity protection

Identity protection

In an era when we've grown accustomed to exchanging our personal data for online services, I crafted a tool to help people reclaim control of their stolen data.

In an era when we've grown accustomed to exchanging our personal data for online services, I crafted a tool to help people reclaim control of their stolen data.

UX research

The return of App Privacy

With rising demand for consumer privacy tools, I led research efforts to re-introduce the App Privacy feature within McAfee Mobile Security for Android.

PPS COVER-2
SKILLS MAP COVER-2

DesignOps

Every designer has a shape.

Every designer has a shape. 

What's yours?

What's yours?

Fellow designer Samrudhii Palshetkar and I teamed up to create and facilitate a virtual skills map workshop for 30+ designers across 4 countries worldwide in May 2020.

Fellow designer Samrudhii Palshetkar and I teamed up to create and facilitate a virtual skills map workshop for 30+ designers across 4 countries worldwide.

Bio

I design human-centered solutions for complex problems. My work combines a scientific understanding of human behavior with technology and design thinking. Currently, I craft tools with grassroots organizations to creatively tackle multiple drivers of criminalization and incarceration at the Chan Zuckerberg Initiative.

Previously, I built identity protection and privacy tools  at McAfee and delivered industry-leading customer experiences at Collective Health. Before that, I conducted rigorous social science research at Stanford University, where I graduated as a first-generation student.

In the community, I've organized with the Filipino Community Center, National Alliance for Filipino Concerns (NAFCON), and other grassroots organizations to advance immigration reform, education, and environmental justice campaigns.

When I'm OOO, you'll probably find me somewhere outdoors, at the boxing gym, or falling off a cruiser board.

📍San Francisco Bay Area

I design human-centered solutions for complex problems. My work combines a scientific understanding of human behavior with technology and design thinking. Currently, I'm building the future of security, privacy, and identity protection at McAfee.

Previously, I delivered industry-leading customer experiences at Collective Health. Prior to Collective Health,  I conducted rigorous social science research at Stanford University, where I graduated as a first-generation student.

In the community, I've organized with the Filipino Community Center, National Alliance for Filipino Concerns (NAFCON), and other grassroots organizations to advance human rights, education, and environmental justice campaigns.

When I'm OOO, you'll probably find me somewhere outdoors, at the boxing gym, or wherever there's good coffee.

📍San Francisco Bay Area

I design human-centered solutions for complex problems. My work combines a scientific understanding of human behavior with technology and design thinking. Currently, I craft tools with grassroots organizations to creatively tackle multiple drivers of criminalization and incarceration at the Chan Zuckerberg Initiative.

Previously, I built identity and privacy tools at McAfee and delivered industry-leading customer experiences at Collective Health. Before that,  I conducted rigorous social science research at Stanford University, where I graduated as a first-generation student.

In the community, I've organized with the Filipino Community Center, National Alliance for Filipino Concerns (NAFCON), and other grassroots organizations to advance imigration reform, education, and environmental justice campaigns.

When I'm OOO, you'll probably find me somewhere outdoors, at the boxing gym, or falling off a cruiser board.

📍San Francisco Bay Area

Casual photo
skills-map

Skill set

Product designer with expertise in navigating ambiguity and rapid experimentation with broad knowledge of visual design, prototyping, and qualitative research.

Product designer with expertise in navigating ambiguity and rapid experimentation with broad knowledge of visual design, prototyping, and qualitative research.

Process

process-diagram-v2
DESIGNING THE RIGHT THING

I approach the complexity and messiness of design with research and curiousity to uncover unmet needs, identify patterns, and ultimately gain a clear understanding of the people problem at hand.

I approach the complexity and messiness of design with research and curiousity to uncover unmet needs, identify patterns, and ultimately gain a clear understanding of the people problem at hand.

Keeping the people problem in mind and embracing constraints, I collaboratively generate creative concepts to qualitatively test and quantitatively validate with people. Through repeated cycles of rapid experimentation, iterations eventually converge into a prototype validated by people's behavior and feedback.

Keeping the people problem in mind and embracing constraints, I collaboratively generate creative concepts to qualitatively test and quantitatively validate with people. Through repeated cycles of rapid experimentation, iterations eventually converge into a prototype validated by people's behavior and feedback.
DESIGNING THINGS RIGHT

With a validated prototype, I shift gears into developing and delivering a simple, high quality solution. I partner with PMs and engineers to define product requirements, exchange constructive feedback, and implement the solution, continually using prototypes to effectively communicate the experience and test the solution in increasing fidelity.

With a validated prototype, I shift gears into developing and delivering a simple, high quality solution. I partner with PMs and engineers to define product requirements, exchange constructive feedback, and implement the solution, continually using prototypes to effectively communicate the experience and test the solution in increasing fidelity.

Following implementation, I evaluate the solution using KPIs and metrics informed by original people problem to measure success and identify future opportunities to improve.

Following implementation, I evaluate the solution using KPIs and metrics informed by original people problem to measure success and identify future opportunities to improve.

© Edward Salonga

© Edward Salonga